Omnicom’s acquisition of Interpublic Group (IPG) has cleared 10 of 20 global markets, including India. The Competition Commission of India (CCI) approved the deal, marking a major step toward finalizing the merger. The combined entity will become the second-largest advertising group in India, reshaping the industry. More approvals from key markets are expected soon.
Read MoreAdvertima and Publicis Media Middle East have teamed up to revolutionize retail media buying. Their AI-powered platform enables real-time audience targeting across in-store, online, and digital out-of-home (DOOH) networks. This partnership simplifies campaign planning and execution, making advertising more efficient and impactful for brands and retailers.
Read MoreLenovo Legion’s new campaign, "Always Get Back Up," targets gamers in 180 markets worldwide. Instead of showcasing effortless victories, the ad highlights the real struggles of gaming, celebrating resilience and determination. Featuring Indian hip-hop artist Hanumankind, the campaign embraces the thrill of overcoming challenges and the drive to keep playing
Read MoreThe Advertising Standards Council of India (ASCI) reports that offshore betting and real estate are the most violative sectors in advertising. In FY25, ASCI reviewed 7,199 ads, with 98% needing modifications. Offshore betting accounted for 43% of violations, followed by real estate at 24.9%. Influencer ads also faced scrutiny, with 98% requiring changes
Read MoreJitender Dabas, former McCann Worldgroup executive, is now CEO of Cheil X and Group CSO of Cheil SWA. He aims to lead a new era in advertising, blending creativity and technology. With Cheil X, he plans to challenge old models and drive innovation in digital marketing, content, and retail design
Read MoreNetflix is set to introduce AI-generated ads in its ad-supported tier by 2026. These ads will blend seamlessly into shows and movies, appearing during mid-roll breaks or when users pause. The company aims to create a more engaging ad experience by integrating brands into its content using AI. This move is expected to enhance advertising relevance while maintaining viewer engagement.
Read MoreHUL’s Tejas Apte emphasizes that agencies must evolve beyond campaign execution to focus on business outcomes. He highlights the risks of ad fraud, fake impressions, and data misuse, urging industry-wide collaboration for transparency and effectiveness. Apte believes automation and AI will reshape agency roles, making them more strategic and impactful.
Read MoreWhatsApp has launched its biggest privacy campaign, titled "Not Even WhatsApp", to highlight its end-to-end encryption. The campaign assures users that no one, not even WhatsApp, can access their messages. Featuring Aamir Khan’s voice in India, the campaign runs across TV, digital, and outdoor ads in multiple countries.
Read MoreNetflix is expanding its Ads Suite to 12 countries by June 2025, with an EMEA launch next week. The platform offers Netflix Premiere, Binge Ads, and Title Sponsorships, helping brands align with major content and reward viewers. Advertisers gain access to programmatic buying, audience targeting, and cross-platform measurement, making Netflix a key media partner.
Read MoreApple’s new ad campaign, directed by Olivia Wilde, brings a thriller-horror twist to student life, showcasing how MacBooks ease academic stress. The ads highlight features like Summarize for note-taking, AirDrop for quick file sharing, and iPhone Mirroring for seamless multitasking. With cinematic storytelling, Apple positions its tech as the ultimate study companion.
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