WPP Media has introduced Open Intelligence, an AI-driven tool that helps brands improve their marketing strategies. The platform analyzes vast amounts of data to provide smart insights, making advertising more effective. It works with major tech partners like Google and Microsoft, ensuring compliance and privacy while optimizing campaigns to deliver better results for businesses.
Read MoreCurrent Global MENAT is growing fast, adding five new hires after major client wins. The agency, part of Middle East Communications Network (MCN), focuses on earned-first strategies for brands like Dubai Tourism, Bentley, and Kraft Heinz. Recently named PRWeek’s Middle East Agency of the Year, it continues to expand its influence in the region.
Read MoreMcDonald's has appointed Ben Fox as its new CMO for UK & Ireland. Fox, who joined McDonald's in 2012, previously led marketing across 36 markets. He replaces Michelle Graham Clare, who moved to an international role. Fox aims to strengthen McDonald's brand with exciting campaigns and customer-focused experiences, as the company faces growing competition in the UK.
Read MoreTUI has appointed Sunny Bhurji as Group Director, Brand & Content, marking a major shift in its marketing strategy. Bhurji, formerly Sky’s marketing director, will report to Amber Pine, TUI’s new CMO. His experience includes launching Sky Glass and leading marketing for Sky Sports & Sky Cinema. The move aligns with TUI’s vision to become a global curated leisure marketplace.
Read MoreChannel 4 is transforming its social media strategy with a digital-first approach. Its youth-focused Channel 4.0 has doubled views, while TikTok and Instagram growth highlight its success. The broadcaster is also bringing video programming to Spotify, expanding its reach. With record streaming numbers and rising digital ad revenue, Channel 4 is redefining engagement in the media landscape.
Read MoreCanon India has launched its #CANwithCanon campaign, highlighting how technology drives progress in everyday life. The campaign features real-life stories of individuals and businesses using Canon’s imaging solutions to achieve success. It showcases Canon’s commitment to innovation and its role in empowering people across different sectors.
Read MorePracto has appointed Shoumyan Biswas as its Global Chief Strategy & Marketing Officer. With over 20 years of experience, he has worked with Tata Digital, Rebel Foods, and Flipkart. His role will focus on global expansion, customer engagement, and growth. Practo aims to improve healthcare accessibility with his leadership.
Read MoreOmnicom Media Group (OMG) has merged its influencer marketing operations in MENA under Creo, its dedicated influencer management brand. This move aims to streamline services and offer advanced tools for brands. Creo will provide AI-powered influencer discovery, performance tracking, and strategic partnerships with Amazon, TikTok, and Instagram.
Read MoreMMA Global India and GroupM have launched the 5th edition of the Modern Marketing Reckoner, a guide for CMOs to navigate today’s fast-changing market. The report highlights growth hacking strategies, the impact of Gen Z and AI, and the rise of quick commerce. It urges marketers to embrace experimentation, agility, and data-driven decision-making for success.
Read MoreRetail media is becoming the key battleground for ad attribution, as brands struggle with fragmented campaigns across platforms like Amazon, Walmart, and Target. With economic uncertainty, companies must optimize spending to maximize ROI. Marketing mix modeling (MMM) helps unify data, ensuring better ad performance and smarter budget allocation.
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